منصات تطبيقية واستراتيجيات حديثة: كيف تعزز مبادرة المثمر إنتاجية الزيتون في المغرب

In a special episode of “Medina FM” , host Mohammed  Essoussi  presented an in-depth discussion on olive cultivation in Morocco , featuring guests Mr. Zaid , agricultural expert at the Al-Muthmir Initiative, and Mr. Chokri Mustafa , head of the applied platform project. The episode also included direct testimonials from farmers like Zahra Al-Habousi and Abdelali Shmarkhi . The discussion highlighted modern agricultural techniques, irrigation and fertilization methods, and the role of applied platforms in improving productivity while protecting olive trees from pests and diseases. Importance of Rainfall and Climate Conditions Mr. Zaid emphasized that rainfall , both winter and spring, plays a crucial role in olive flowering, fruit setting, and overall yield. He noted that sunlight-loving trees require proper ventilation and moderate humidity, while strong, dry winds can cause flower drop and reduce productivity. Farm Management Techniques Mr. Zaid explained key modern farming techniques : Avoid watering during peak hours (11 AM – 5 PM); morning irrigation is preferred. Fertilize based on soil and leaf analysis to provide balanced nutrition. Prune trees carefully to reduce water consumption and protect inner branches. Control weeds and proactively manage diseases and fungi. Role of Applied Platforms Mr. Chokri Mustafa outlined the goals of the applied platform , part of the Al-Muthmir Initiative: Act as a bridge between scientific research and field farmers. Monitor olive cultivation using programs for analysis, fertilization, and irrigation. Provide digital solutions for tracking growth stages and pest management. Enable farmers to compare traditional methods with modern scientific practices, improving productivity by 25–30% in some regions. Farmers’ Experiences Zahra Al-Habousi shared her positive experience, highlighting how soil analyses and field recommendations helped optimize tree nutrition and fruit quality. Abdelali Shmarkhi stated that collaborating with the initiative since 2019 increased productivity and allowed farmers to stay updated with modern techniques, emphasizing peer-to-peer knowledge exchange. Tangible Results of the Current Season Mr. Chokri reported that recent rainfall improved flowering and fruit set. Applied platforms achieved yields of up to 8 tons per hectare, compared to 6.3 tons in traditional cultivation—a 25% improvement. Fruit size and quality also increased, with profit margins rising by 23–27%. The episode demonstrated how the Al-Muthmir Initiative and its applied platforms significantly enhance olive cultivation in Morocco . By integrating scientific research with practical field techniques and providing farmers with precise information, these programs increase productivity while conserving natural resources. The farmers’ active role in adopting these practices is essential to ensuring successful harvests.